Puratos develops exclusive programmes with some of the world’s leading supermarkets. With our thorough understanding of their business objectives, we are perfectly placed to give supermarket bakeries the category support they need to actively grow their business.

As part of our turn-key solution, we do not just develop ingredients but also work to develop the most efficient production processes, either through in-store production or by coordinating third-party production partners.

Category Management

In today's competitive environment, retailers need to differentiate to attract shoppers and increase their loyalty. With this in mind, we have developed a unique approach to category management, taking into consideration the specificities of the fresh bakery category. As a result, we are able to offer category management advice that promises to give you the best product range, the optimal production process, and a range of truly inspired merchandising.


By examining the trends, attitudes, preferences and changing habits of consumers, we can also identify unmet demand for supermarkets’ bakery, patisserie and chocolate-based finished goods. When the research is done, our technical staff can put their unique expertise to use in helping and working with you, our customers, to develop new and innovative products to fill each gap in the market.


Last but not least, our marketing teams can support supermarkets with concepts and POS materials to ensure products make the biggest splash possible when they land on their shelves.

Thanks to the presence of our subsidiaries in 68 countries, inspiration from around the world is available to create the authentic bakery feeling shoppers are looking for.

If you would like more information about what Puratos can do for your supermarket, please contact your Puratos representative. We look forward to hearing from you.


Kehitä uusia tuotekonsepteja asiantuntijoidemme kanssa: he osaavat neuvoa ainesosien yhdistämisessä, ravitsemuksessa sekä eri tuotteiden yhdistelemisessä. Voit myös osallistua teknisiin seminaarehimme.

Read more

Discover more About Puratos